{
 "ai_visibility": {
  "absent": 201,
  "absent_pct": 61.1,
  "as_of": "2026-09-13",
  "by_industry": [
   {
    "absent": 86,
    "companies": 109,
    "industry": "Insurance",
    "pct": 78.9
   },
   {
    "absent": 32,
    "companies": 57,
    "industry": "Financial Services",
    "pct": 56.1
   },
   {
    "absent": 30,
    "companies": 40,
    "industry": "Hospitality",
    "pct": 75.0
   },
   {
    "absent": 9,
    "companies": 25,
    "industry": "Real Estate",
    "pct": 36.0
   },
   {
    "absent": 7,
    "companies": 24,
    "industry": "Banking",
    "pct": 29.2
   },
   {
    "absent": 8,
    "companies": 13,
    "industry": "Hospitals and Health Care",
    "pct": 61.5
   }
  ],
  "companies": 329,
  "max_reviews": 10443,
  "median_rating": 2.3,
  "median_reviews": 14,
  "rated": 329,
  "source": "control/briefings/2026-09-12-swarm/ai-visibility.jsonl",
  "under_4": 329
 },
 "as_of": "2026-09-28",
 "campaign": {
  "active": 359,
  "approved_domains": 329,
  "bounce_pct_of_delivered": 1.5,
  "bounce_pct_of_recipients": 4.8,
  "bounced_recipients": 37,
  "campaign": "pepper-reputation",
  "companies": 329,
  "contacted_rows": 775,
  "contacts_per_company": 2.9,
  "delivered": 2388,
  "enrolled": 954,
  "first_send": "2026-08-28",
  "held_at": "2026-09-17T21:15:00+00:00",
  "last_send": "2026-09-25",
  "lost": 2,
  "meetings_booked": 2,
  "meetings_booked_contact_rank": [
   2,
   2
  ],
  "meetings_closed": 0,
  "meetings_held": 1,
  "no_shows": 1,
  "peak_day_sends": 245,
  "quoted_monthly_usd": 0.0,
  "recipients": 776,
  "refused_duplicate": 1,
  "refused_malformed": 22,
  "replies_human": 7,
  "replies_positive": 3,
  "replies_strict": 4,
  "reply_companies": 7,
  "reply_latency_minutes": [
   5,
   14,
   18,
   27,
   32,
   1659,
   4065
  ],
  "reply_rate_companies_pct": 2.1,
  "reply_rate_people_ci": [
   0.4,
   1.9
  ],
  "reply_rate_people_pct": 0.9,
  "revenue_received_usd": 0,
  "sending_days": 24,
  "sending_domains": 1,
  "touches_attempted": 3389
 },
 "cost": {
  "calls": 31934,
  "done_usd": 541.31,
  "failed_calls": 14069,
  "failed_pct": 44.1,
  "failed_share_pct": 16.6,
  "failed_top3": [
   {
    "calls": 4899,
    "model": "gemini-3.1-pro-preview",
    "usd": 23.85
   },
   {
    "calls": 4546,
    "model": "gpt-5.4",
    "usd": 27.46
   },
   {
    "calls": 4453,
    "model": "claude-opus-4-6",
    "usd": 54.16
   }
  ],
  "failed_top3_calls": 13898,
  "failed_top3_share_pct": 98.8,
  "failed_top3_usd": 105.47,
  "failed_usd": 108.11,
  "first_month": "2026-03",
  "last_month": "2026-09",
  "monthly": {
   "2026-03": 26.18,
   "2026-04": 309.89,
   "2026-05": 75.86,
   "2026-06": 61.13,
   "2026-07": 86.67,
   "2026-08": 78.88,
   "2026-09": 10.8
  },
  "monthly_calls": {
   "2026-03": 913,
   "2026-04": 23065,
   "2026-05": 1885,
   "2026-06": 1684,
   "2026-07": 1825,
   "2026-08": 1611,
   "2026-09": 951
  },
  "mtd_cents_per_day": 39,
  "mtd_days": 28,
  "mtd_usd": 10.8,
  "peak_calls": 23065,
  "peak_month": "2026-04",
  "peak_share_pct": 48,
  "peak_top_model_calls": 1040,
  "peak_top_model_usd": 93.51,
  "peak_usd": 309.89,
  "premium_over_sticker_pct": 20,
  "total_usd": 649.41
 },
 "generated_at": "2026-09-28T10:17:08+00:00",
 "measured": {
  "bounce_by_source": {
   "agent_derived": [
    11,
    47
   ],
   "as_of": "2026-09-17",
   "owner_list": [
    8,
    473
   ],
   "quarantined": 214,
   "source": "memory: project_pepper_supply_exhausted_2026_09_17"
  },
  "brake_trip": {
   "as_of": "2026-09-17",
   "hours": 13,
   "line": "channel:soft-paused until 2026-09-17T16:48:57Z (24h bounce_rate 5.3% exceeded 5.0% threshold)",
   "rate_pct": 5.3,
   "threshold_pct": 5.0,
   "touches_deferred": "4,000"
  },
  "conversion_analysis": {
   "as_of": "2026-09-12",
   "contact1_positive": [
    1,
    235
   ],
   "contact2_positive": [
    2,
    34
   ],
   "financial_services_positive": [
    2,
    44
   ],
   "positive_ratings": [
    1.6,
    1.7,
    2.2
   ],
   "real_estate_people": 68,
   "real_estate_replies": 1,
   "source": "control/briefings/2026-09-12-swarm/conversion-analysis.md",
   "t01_positive": [
    2,
    305
   ],
   "t02_colleague_positive": [
    1,
    81
   ],
   "t03_replies": [
    2,
    109
   ],
   "t05_proof_replies": [
    0,
    46
   ]
  },
  "pepper_claims": {
   "avg_finish_rating": "4.6",
   "companies_served": "150+",
   "conversion_per_star_pct": 18,
   "source_url": "https://pepper-reputation.com/"
  },
  "pricing": {
   "reasoning_model_in_per_m": 30,
   "reasoning_model_out_per_m": 180
  },
  "product": {
   "price_usd_month": 800,
   "source": "/rick-acquisition/ \u2014 the live offer page"
  },
  "signal_routes": {
   "appstore_vs_trustpilot": {
    "app_rating": "4.8",
    "app_ratings": "400,000",
    "tp_rating": "1.6",
    "tp_reviews": "1,300"
   },
   "as_of": "2026-09-04",
   "schema_app_store_range": [
    "4.70",
    "4.87"
   ],
   "schema_brands_checked": 20,
   "schema_no_rating": 17,
   "source": "memory: project_pepper_campaign_live"
  }
 },
 "robots": {
  "as_of": "2026-09-28",
  "audit_filters_barred": [
   "date",
   "replies",
   "sort",
   "stars",
   "trustscore"
  ],
  "bare_refused_ai": [
   "Applebot-Extended",
   "Bytespider",
   "CCBot",
   "Diffbot",
   "ImagesiftBot",
   "Meta-ExternalAgent",
   "Omgilibot",
   "anthropic-ai",
   "cohere-ai"
  ],
  "bare_refused_ai_count": 9,
  "catch_all_disallow": false,
  "partial_tier_ai": [
   "ChatGPT-User",
   "ClaudeBot",
   "GPTBot",
   "Google-Extended",
   "OAI-SearchBot",
   "PerplexityBot"
  ],
  "partial_tier_count": 34,
  "stale": false,
  "user_agents": 44
 },
 "sending": {
  "daily_cap": 250,
  "ramp_top": 250
 },
 "sequence": {
  "defined": 13,
  "email_live": 4,
  "live": 5,
  "retired": 8,
  "span_business_days": 7
 }
}