🔥 One-time expert conversion audit

Get a prioritized conversion roadmap for your whole site.

For founders with live traffic who need to know what to fix first. Deep Roast reviews the path from homepage promise to CTA, pricing, and trust—then ranks the highest-leverage changes.

Published review rubric$97 one-timeDelivery timing confirmed before work begins

Page selection and delivery arrangements are confirmed individually before review work. Need them agreed before paying? Ask a scope question first.

Buy Deep Roast — $97 →

The review uses Rick's published landing-page rubric as an evidence framework. It is an expert assessment, not a guarantee of conversion lift, revenue, rankings, or customer acquisition.

Read a worked self-audit example ↓ ← Not ready? Audit one page free.

What a useful finding looks like

Rick self-audit example, September 4, 2026. The evidence below is visible text and CTA destinations in Rick's own pages. This is an example of the review method, not a customer engagement or a report of conversion results.

Priorities reflect proximity to a purchase decision and missing information. They are reviewer judgments; no traffic, recordings, customer interviews, or experiment data were used.

First: clarify what happens before review

Observed evidence
This page's purchase card says Delivery details confirmed after purchase and before review work. The CTA says Buy Deep Roast — $97 → and opens Stripe checkout.
Why it matters
A buyer with a deadline cannot infer a delivery date from the checkout CTA. The page needs to explain how that detail is agreed.
Specific rewrite
Need the review by a particular date? Ask us to confirm the scope and timing before you purchase. Place it beside the buy button and link to the scope-question email.
Acceptance test
At desktop and 390px width, the buyer can reach the scope-question link before checkout. Its destination opens an inquiry, and neither the copy nor the CTA implies a guaranteed date.

Next: make a managed inquiry concrete

Observed evidence
The managed inquiry asks What do you need help with? and offers REQUEST MANAGED SCOPE →. Submitting those words alone does not define the work or its acceptance check.
Why it matters
A founder may know the recurring problem but need a concrete example to describe inputs, output, and approval boundaries.
Specific rewrite
Describe one recurring workflow: what starts it, what goes in, what comes out, and who checks the result. Pair it with an optional weekly pipeline-summary example.
Acceptance test
The example identifies anonymous inputs, a draft output, a human approval owner, and arithmetic/source checks. Loading it preserves typed answers and sends no inquiry. See the candidate workflow builder.

What this sample excludes: customer outcomes, conversion forecasts, technical performance measurement, analytics validation, implementation, and live experiments. The audit purchase covers review and recommendations; it does not authorize site edits, deployment, or account access.

Use a finding as a hypothesis to verify. A clearer page may still need traffic, a stronger offer, or customer research; this example makes no promise of lift.

Prepare your audit brief (optional)

Bring the buyer, goal, and open questions into focus before your review. Your answers stay on this page until you choose to copy or download them. Reloading clears them.

This preparation tool does not order an audit, send a message, or change the paid scope. Leave anything you do not know blank. Do not include passwords, access tokens, or private customer data.

Query strings and fragments are removed from the brief. The tool does not visit this URL.

Your brief will appear here.